"David Gandy Wellwear" was born inspired by the
immersive experience in the sector that Gandy has after 20 years as a model. He
will offer a range of products focused on the "emotional well-being"
of the customer, based on what he has called the "scientific benefits of
wearing soft and comfortable clothing". technologyies
"Clothes can have a great impact on our confidence, so
I wanted to create a range that helps people feel relaxed and confident, that
allows people to feel as comfortable as in their own skin," Gandy
explained in his statement. techiescity
In October, the model will launch a 20-piece unisex
collection comprised of nine main categories: t-shirts, polos, sweatshirts,
joggers, hoodies, outerwear, pajamas, luxury clothing, and accessories. The
color palette of these garments has been designed to be easy to wear and
combine, it is made up of black, white, blue, heather gray, and khaki. themarketingpilot
A collection that makes your customers feel good
"I wanted to eliminate the stress of dressing at all
levels, making it easy and accessible," continues Gandy, who has chosen to
take a multi-sensory approach to her garments, when it comes to comfort, style, and fit, to ensure that clothes make your customers feel good. technologywebdesign
Gandy pointed out that there are scientific studies that
show that the simple act of touching soft fabrics can generate a sensation of
psychological well-being and help reduce negative emotions, so in his line he
will use fabrics that are pleasant to the touch and natural, such as Pima
cotton, the lyocell and modal.
In the selection of the fabrics, their natural functionality
has also been taken into accounts, such as their ability to regulate body
temperature or the absorption of moisture. In addition, the textiles have
undergone technical anti-odor and antibacterial treatments, which reduce the
need to wash clothes after each use, which increases the longevity of the
garment, has a lower environmental impact, and physically improves the
well-being of the user. technologytimesnow
A reflection of himself
“Most people probably secondary me with tailoring, but since
I'm a shy person by nature, I often wear it like armor when I know I'm going to
be in the public eye or at high-level events. You don't see, most of my time is
when I am happiest and most comfortable in my day-to-day; being a father and
raising my little girl, walking kilometers with my dog, traveling for work, or
simply resting with friends and family ”Gandy shares.
She adds, "These situations require a different
wardrobe: one that remains elegant and well-fitting, but above all one that is
practical and comfortable for my skin. I opt for garments that not only reflect
the sense of security and happiness that I feel, they physically reinforce
those positive feelings and mindset through their touch, improving my
well-being in the process. Fundamentally, I want clothes that feel as good
against my skin as I feel in them. "
The launch of the brand will be effective throughout this
month of October through its website at davidgandywellwear.com. More
information on the countries where the collection will be available will be
released soon.
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