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Is digital the future of fashion?

  Virtual apparel is the modern trend of the era in which digitization is playing a primary position within the destiny of the style industry. Between production, advertising communications and making plans, technology are converting the very idea of style all through the pandemic.  techsmartinfo The predominant gamers within the enterprise have already carried out a few virtual studies before, but, the virtual transformation of the fashion enterprise has come tons later compared to different industries. The fashion enterprise has been the hardest hit by using the pandemic,   and 2020 has been the 12 months of acceleration for virtual style solutions such as virtual catwalks and AR wearables. This transformation has sparked persisted hobby in digital garb and virtual clothing. So what's digital mode and the way does it absolutely paintings?   lifebloombeauty During the pandemic, which prevents bodily touch between designers and manufacturers, the virtual transformation of a

Highlights from Berlin Fashion Week SS22

 After a long wait, Berlin Fashion Week could once again have an audience and no one wanted to miss it. The streets of the German capital breathed fashion.

Guests rushed to attend the events and fashion shows, which ranged from a classic design to hybrid concepts and international streetwear clothing. Up-and-coming designer Florentina Leitner met up with American streetwear manufacturer Heron Preston and the internationally known brand Ottolinger. From FashionUnited we offer you a summary of the highlights of this edition.  fashionglee

Fassbender goes to Ibiza

Like many people right now, Christina Fassbender, her brother Sebastian Steinhoff, and creative director Matthias Louwen seem to be yearning for a sun, beach, and sand vacation. The trio behind the Hamburg-based brand Fassbender showcased a collection inspired by the Spanish island of Ibiza.

In it, the blue tones of the Mediterranean meet the sandy and stony landscape of the Balearic island. The color palette is complemented by floral prints that make the collection blossom.

The design of the SS22 collection is as versatile as the Ibizan landscape. Lightweight, flowy fabrics are combined with pieces of workwear made from more solid fabrics. Elements such as sailor collars provide the maritime touch. tophealthfitnesstips

At the “Platte. Berlin” pop-up event, the city of Berlin was shown from a completely different perspective. The parade took place in the backyard of the nightclub between gray concrete walls. The capital's new fashion hub features brands such as Dstm lingerie, the Berlin streetwear brand Damur and the sustainable accessories Perlensau. 30 designers performed in a combination of catwalk and voguing, a dance style that thrives on the energy of its audience. The guests cheered, clapped, and danced with great enthusiasm.

Afterward, guests continued to celebrate with enthusiasm the post-show event, the official opening of the new Berlin nightclub Platte.Berlin. superhealthiness

Richert Beil shows "Tagesschau" (newscast) at the Reference Festival

The designer duo Richert Beil presented their SS22 collection in a very special place. In the dome of the futuristic 47-meter high Bierpinsel building, creative director Jale Richert and designer Michele Beil presented the "show of the day." Tight suits and ties were combined with streetwear and outdoor clothing. In terms of color, the collection is sober, with earth tones, black and light blue. She's also pretty quiet when it comes to patterns, except for the camos.

The Berlin brand showed its collection during the festival of the public relations agency Reference Studios. In addition to the parade, parties were held, artistic installations and performances could be seen in Bierpinsel. Also present were the sporty and elegant streetwear brand Ottolinger and the ready-to-wear line of the Berlin magazine 032c, as well as the outdoor clothing brand Carhartt. In front of the premises, the Parisian brand Phipps positioned itself with a pop-up van. Its founder, Spencer Phipps, used it to sell restored vintage pieces of his gold brand.

Beer brush | Photo: FashionUnited

Heron Preston shows his collaboration with Mercedes at a power plant

Berlin's Mercedes Benz Fashion Week featured several catwalks, the Berliner Salon group show, and also an art installation by American streetwear designer Heron Preston at the Kraftwerk power station.

Preston collaborated with the German automobile company on the occasion of the 40th anniversary of the airbag. This gave rise to a collection of outdoor clothing inspired by this protection mechanism.

Following the announcement of the collaboration at the end of August, fashion week guests were able to see the accompanying art installation live. redditbooks

 

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