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Is digital the future of fashion?

  Virtual apparel is the modern trend of the era in which digitization is playing a primary position within the destiny of the style industry. Between production, advertising communications and making plans, technology are converting the very idea of style all through the pandemic.  techsmartinfo The predominant gamers within the enterprise have already carried out a few virtual studies before, but, the virtual transformation of the fashion enterprise has come tons later compared to different industries. The fashion enterprise has been the hardest hit by using the pandemic,   and 2020 has been the 12 months of acceleration for virtual style solutions such as virtual catwalks and AR wearables. This transformation has sparked persisted hobby in digital garb and virtual clothing. So what's digital mode and the way does it absolutely paintings?   lifebloombeauty During the pandemic, which prevents bodily touch between designers and manufacturers, the virtual transformation of a

How Rotterdam's Clan de Banlieue is merging street and fashion

 Clan de Banlieue, from the Dutch port urban of Rotterdam, has set its attractions on greater streetwear-orientated technique because it seeks to increase in the course of the rest of Europe. Founded in 2014 with the aid of Sinan Karaca, Levie Merckens, and Richard Lopes Mendes, it started out out as a humble school undertaking that speedy caught on. Now the emblem, as soon as stimulated by using the sportswear of the past, is seeking to the future with the aid of subtly recasting its streetwear.

On a sunny August afternoon, bright crimson banners with models in tracksuits and hooded sweatshirts welcome site visitors at the entrance to Slot Zeist, a castle located within the coronary heart of the Netherlands. Mannequins in varsity jackets and sweatpants have already made their manner via the wooden-paneled rooms and chandeliers of this seventeenth-century Dutch fortress. Clan de Banlieue selected this grandiose region to mark their departure and enlargement of bold emblem hoodies and T-shirts, including a touch of luxury for Fall / Winter 2021. Their “Luxury Grime” series is stimulated by way of subcultural style. From the 90s associated with the underground musical genre Grime.

"The collection is referred to as Luxury Grime because we see that streetwear is defined by luxury now," Richard Lopes Mendes, one of the logo's three founders, said in an interview. Clan de Banlieue, which started life as a faculty undertaking in 2014, quickly won unswerving neighborhood lovers, thanks in huge part to its ties to soccer, together with its jerseys for the neighborhood membership "Sparta Rotterdam." Two years ago, the brand additionally started selling thru sports clothing giants like Footlocker and JD Sports.

Now the brand is seeking to expand its purchaser base by using diversifying its sports clothing-stimulated patterns, which include its satisfactory-promoting tracksuits. While many of the opulent baroque-fashion rooms at the floor of the fort displayed pieces of the brand in stark assessment, others hinted at the future line of the logo.

Forever 22

"The extraordinary salons additionally outline us as an emblem. We are not just one sort of brand, we are an emblem that evolves with special sorts of apparel," explains Lopes Mendes. Sitting in a baroque armchair, in a white and green tracksuit, he seems the embodiment of the emblem's bold yet humble mindset to existence and style. "We do what we reflect is best to do. We additionally try and be honest with ourselves, we do not do things that we can not," he responds while requested about the motive for the achievement of the logo in the latest years.

Down a room down a timber-floored hallway, lead dressmaker David de Ruiter gives a glimpse of the brand's future imagination and prescient for its streetwear in a 150-piece SS22 series, which includes various coloration combos. The emblem's brand has disappeared from a white terry t-blouse with fleur-de-lis motifs. Instead, the call "Banlieue" appears subtly revealed on a small bronze plaque at the lower back of the blouse. Inspired by means of an antique Wrangler jacket from the fashion designer's private archive and Levi's 501 jeans from the 1960s, the emblem's first denim clothes are crafted from jacquard with fleur-de-lis motifs, an image worn with the aid of French royalty.

The identity of the SS22 series, Forever 22, is a nod to the French heritage embraced by means of the emblem. Clan de Banlieue borrowed its name from the French words for "suburb" or "ghetto", which it desires to lose from its bad connotations. "Paris has 21 banlieues. We claimed the 22nd. We desired to be the voice of the actual world wherein one-of-a-kind cultures converge," explains de Ruiter, who joined the label in March 2020.

The emblem's transition also comes at a time when sportswear outlets are looking for extra style objects, says de Ruiter: "A lot of manufacturers can promote a tracksuit, however, it's magic that brands need to sell something. Greater than a tracksuit ".

Initial fulfillment and contemporary growth

The preliminary achievement of the brand become based on the community it built, with the assist of the sport and a few well-known gamers, including Chelsea footballer Hakim Ziyech, who wore Banlieue. However, co-founder Lopes Mendes insists that notwithstanding the numerous connections that have been formed whilst he performed football in the past, the emblem does not use those connections to put it up for sale.

"I had the luxury of meeting soccer players, who have become greats, but we never used a picture of them," he says. The brand stays close to its community, with its personal football membership FC Banlieue. "Soccer is the language we talk and the game we adore. I do not assume it's our method to apply football, it's our manner of being."

His authentic and truly humble approach adds to the attraction of the Clan de Banlieue. In the final years, the streetwear brand's sales have grown with the aid of as much as 30%. In addition, it has extra than 100 retailers around the sector, which include two of its own shops, the Dutch branch store chain De Bijenkorf, JD Sports, and Footlocker. The Netherlands is the logo's maximum essential marketplace and now Banlieue wants to enlarge into Germany, Belgium and the United Kingdom with new and modern companions.

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