The Spanish group Pronovias, a leading international brand
in the luxury bridal sector, opens October with the #PronoviasPink and
#NicolePink campaigns, an action through which the company seeks to raise
funds, make visible and support the global fight against breast cancer.
allocating to the cause the amount of some of their dresses.
Although it is not the first time they have launched an
initiative of this type, this year they want to expand the proposal by sharing
the real stories of different brides around the world who have been or are
being cancer patients to support all women who may be going through their same
situation.
Throughout the month of October, this project aims to raise
funds through the donation of the total sales value of a selection of dresses
from the collection that will be available in some of the Pronovias and Nicole
stores around the world.
In collaboration with associations for the fight against
cancer
Amandine Ohayon, CEO of Pronovias, said in her statement
that “for yet another year, we are proud to continue collaborating with the
most relevant associations in different countries to support the awareness,
well-being, and prevention of breast cancer since We believe that empowering
and helping women is essential to our mission ”.
In Spain and Portugal, Pronovias Group has joined the
Spanish Association Against Cancer (AECC), the non-profit foundation that
represents the effort of Spanish society to reduce the impact caused by cancer
on health and people's lives. And, as in the Iberian Peninsula, it will join in
each country with its most prestigious associations and foundations: in the
rest of the European countries, the company collaborates for this action with
the Future Dreams association, in the United States and Mexico with the BCRF
association and in Italy with the LILT association.
Dresses
The artistic director of the house, Alessandra Rinaudo, has
seconded the statement of the executive: “it is very important to give
visibility to this type of causes, which affect so many women around the world
and to unite to reinforce the message (...) We do it through our dresses ”.
This year, the best-selling model by Pronovias Baikal and
the Anghel model by Nicole are included, as well as all the pink cocktail
dresses, in all their shades, from the collection of The Party Edit and Nicole
Moments available in the stores of the firm.
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